A diagnostic tool for experience design
Every initiative is designed to activate something. The gap between what you intend and what the system delivers is rarely visible until it is too late.
Archetype reveals which human motivation your initiative is actually delivering — and where the system is working against it.
Experience is not a feeling.
It is not a satisfaction score
or an NPS.
Experience is a human motivation meeting a system response.
When those two things are aligned,
people stay longer, return more often,
and spend more than they planned.
When they are not aligned,
the initiative looks fine on the surface.
The gap is invisible until you know where to look.
Archetype gives you
the language to look.
The diagnostic covers
16 experience archetypes
Each archetype maps a human motivation to the experience a system must deliver. Filter by motivation family, or click any card to run the diagnostic for that archetype.
What is your initiative actually giving people?
Experience diagnostic
Step 1 of 4 — Your initiative
Describe your initiative.
In one or two sentences, describe the experience your initiative is designed to give people. Not the programme — the experience.
What is the experience you are trying to give people?
These questions help identify the motivation family your initiative is designed to activate.
When people first hear about or encounter your initiative, what feeling or state are you trying to create?
If the experience works perfectly, how should people feel when they leave?
What is the primary reason someone returns to your initiative after the first time?
How is the experience working in practice?
These questions help identify where the gap between intent and delivery is most likely to appear.
When people first arrive at your initiative — physically or digitally — what do they typically do?
How well do you think the experience you are designing matches what people actually experience?
Where are people most likely to disengage before they have got what the initiative offers?
What do you currently measure?
Select everything you are actively tracking right now — not what you plan to measure. What is actually in your reports today.