I don’t fit neatly into a single title — and I no longer try to.
I am a poet, designer, researcher, and cultural narrator. I translate what is overlooked. I move between systems and symbols, rituals and interfaces, structure and scent. Whether I’m mapping spatial behaviours in a London plaza, designing a digital journey, or writing about tenderness and exile, I am asking the same question:
How do people move through the world and what shapes what they carry with them?
My work moves across disciplines, but not as fragments.
I approach everything as composition: with rhythm, clarity, and emotional precision.
I design with the same attention I write deliberate, evocative, and richly situated.
I study cities like a storyteller, not an engineer.
My poetry isn’t a retreat from systems; it’s how I reimagine them.
I am not here to decorate.
I’m here to diagnose, challenge, and rebuild with warmth, complexity, and cultural memory.
Raised between languages and landscapes, I now build where digital meets spatial, where civic life meets narrative, and where beauty is never empty.
This isn’t just interdisciplinary. It’s intimacy with complexity and a refusal to leave the soul out of the system.
MY PRACTICE —
THROUGH THREE LENSES
As a Designer
I build systems that centre user needs, cultural context, and ethical rhythms.
I believe design is a civic act when done well, it becomes seamless with ritual, making people feel understood without realising why.
I don’t believe in spectacle. I believe in building slowly, precisely, and with care.
As a Researcher
I study the choreography of space: how people move, pause, see, and relate in homes, in plazas, in digitally augmented environments.
My research bridges space syntax, digital affordances, and embodied behaviour.
It’s about uncovering the cultural logic encoded in form — from a responsive screen to a Bedouin threshold.
As an Artist & Poet
My poetry and visual work respond to injustice, tenderness, and memory. I write Arab womanhood not as stereotype, but as force — sacred, wounded, burning, alive. My art is a rebellion that grew wise. It listens. It resists. It offers back a world with moral weight and radical care.
WHAT I DO
UX & Service Design
From ideation to delivery: research, journey mapping, wireframes, workshops, and content strategy — with impact-driven results.
Urban & Spatial Research
Specialising in space syntax, spatial affordances, behavioral mapping, and cultural-situated analysis for urban and public contexts.
Poetry, Collage & Storytelling
Commissioned works, exhibitions, publications, and performances that explore exile, womanhood, and cultural memory.
Talks, Teaching, & Facilitation
Workshops, guest lectures, and salons on spatial intelligence, poetic systems thinking, and cross-cultural design ethics.
WORK WITH ME
I’m available for:
Creative and cultural collaborations
Research-led design partnerships
Teaching, speaking, and guest lectures
Poetry commissions, visual exhibitions
UX consulting and service design sprints